Forensic testing at festivals was triggered by the. Lord who runs Parklife Festival and founded The Warehouse Project (WHP) believes all big UK clubs and festivals should include drug testing labs and sees no negatives in doing so. I worked with the larger team of Studio Moross and Andy Baker Studio, helping illustrate, direct and design an epic 3 minute animation. ManchesterвЂ™s night-time advisor Sacha Lord confirms on-site testing labs at Parklife Festival. Parklife Weekender announces 30-party Afterlife, featuring Oneman. We created new brands such as On The Beach, On The Pier series, a dnb all dayer at Bramley Moore Dock and Hive events in Southampton. The Ritz Whitworth St W, Manchester M1 5Nq. Work alongside The Warehouse Project, Parklife, Hospitality, DnB Allstars, Crucast, BreakinвЂ™ Science, DBP events, Chibuku and many more to put on bespoke events with some of the biggest line ups in bass. To promote the launch of the lineup, an animated promo video was created. A Very Special Unannounced Show Curated By WHP. These elements are then used individually across the branding and collateral, in the form of patterns and decoration, surrounding text and graphics. The branding leads with a hero artwork (above) - a massive poster with many illustrated elements. A whole world of characters and objects to play with. I created and established the direction - a completely new illustrated style for the festival, and sci-fi theme for the year of the relaunch. It would also need to be adaptable, as the festival requires lot of varied collateral, across print and digital media. The festival had been going for 5 years at this stage and was looking for a new look that could appeal to a broad age range of young teens to adults, as well as appearing fun and approachable.

I was tasked with their rebrand in 2015, whilst working at Studio Moross. Parklife is a popular weekend festival in Manchester's Heaton Park, ran by The Warehouse Project.

Art-direction, branding, artwork, illustration, production and design for one of the biggest weekend events in the UK.

Whp and parklife